Provide students with the knowledge related to the world of oenology (wine classification, service, consumption, marriage, trends, sales tools, etc.), so that from these, develop skills that allow him to make suggestions to customers and generate upselling strategies on the wine and charter service offered in each service area, powering sales.
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Course Benefits

  • It provides greater security to the student from a better knowledge of the products offered, generating an approach to customer needs, with a positive impact on sales.
  • Develop students' creativity when generating their own sales strategies; and develop the ability to comment on the market and its behavior.
  • Arouse curiosity in students, regarding the wine world, its trends and the importance of pairing to offer a differentiated service, creating value from travelers.


The course is aimed at professionals A & B of restaurants and hotels, especially those related to direct service to guests (head waiter, waiter, barman) and have greater influence on customer needs.


Dynamic and experiential learning course.

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